Marketing Consulting, to achieve your next million.

Helping premium beauty & wellness brands launch and expand into APAC markets.

Specialising in Beauty & Fragrance between Australia and Korea.

Applying 10+ years experience WW Top 10 Beauty & Fragrance brands like Charlotte Tilbury and Rabanne, in Australia, UK and Global.

How we add value

woman in a black dress lying on the concrete ground outside
woman outside waving her beige linen jacket
woman in a grey suit walking away in front of a concrete building
woman slouching on a stool in a long belted khaki jacket

Bespoke Marketing Consulting

We have:

  • 10+ years experience in Australia/NZ, Korea, the UK & on Global teams

  • Led $50M+ global launches

  • Worked with WW Top 10 brands: Charlotte Tilbury / Puig

  • A deep understanding of Western + APAC markets (specifically Australia & Korea!)

  • Founder experience

We deliver:

  • Market entry + localisation strategy (Australia, Korea, APAC)

  • Channel & distribution strategy (Retail, distributors, ecomm)

  • Omnichannel GTM plan

  • Brand & equity building strategy

How we work:

  • Monthly Retainer

  • Project based, working to deliver a specific goal!

Get in touch to discuss how POOM can help to accelerate your business!
marketing@poomagency.com

Current POOM Clients

  • Rabanne, Australia & NZ

    Scope:
    Ongoing Brand Management (3YP, Calendar Planning, Forecast & Budget Management)
    + Rabanne Make Up Launch Strategy

  • Carolina Herrera, Australia & NZ

    Scope:
    3YP Acceleration Strategy

  • Periwinkle Pat, E-Comm

    FOUNDER

    Scope:
    End-to-end business launch + rebrand strategy & execution

Backed by a decade of building #1 Beauty & Fragrance brands in Australia, NZ, the UK & Global

  • Charlotte Tilbury, Global

    • Global launch of new Fragrance category into the £1B business

    • Global GTM Strategy + Guidelines

    • Global campaign creative

  • Paco Rabanne, Australia, New Zealand & UK

    • GTM 360 Strategy + Execution

    • Commercial + Sales

    • PR & Influencer Strategy

    • Events

  • Christian Louboutin Beauty, Australia

    • Launch of Brand into new market

    • GTM 360 Strategy + Execution

    • Commerical + Sales

    • PR & Influencer Strategy

  • Prada, Australia

    • GTM 360 Strategy + Execution

    • Commercial + Sales

    • PR & Influencer Strategy

  • Jean Paul Gaultier, Australia

    PR & Influencer Strategy

    Events

  • Carolina Herrera, Australia

    • Launch of Brand into new market

    • GTM 360 Strategy + Execution

    • Commerical + Sales

    • PR & Influencer Strategy

    • Events

Career defining projects of POOM Founder, Julia:

  • Leading the global launch of a new fragrance category into Charlotte Tilbury

  • Leading the regional launches of Rabanne Makeup into the UK and Australia

  • Launching Carolina Herrera into the Australian & NZ markets

  • Taking Rabanne to #1 Fragrance Brand in Australia

  • Founder of Wellness Brand, Periwinkle Pat

  • End-to-end management & execution of multiple small businesses in the wellness + F&B spaces.